Public Relations


“PR is about the reputation – the result of what you do, what you say and what others say about you.”
- Public Relations Consultants Association

 Public Relations At Athletux, we believe good PR involves more than just distributing a press release. After all, you can have a remarkable brand, service or event, but if no one knows it exists, you have nothing! Whether you’re in need of a PR campaign, media credentialing, on-site media coordination, personal media training, or someone to handle your daily media inquiries, our team can help create positive awareness for your brand. Our job is to develop and maintain positive relationships with the press, create a personal image or event awareness for success by ensuring our clients have an upbeat, positive reputation with their potential consumers.

Your reputation is everything. So whether you are planning the charity event of the year, the largest horse show in the United States, generating editorial coverage or highlighting sponsorship opportunities, effective PR is engaged in impacting behavior and opinion for the better.

And yes, there is such a thing as “bad press.” But we can just as easily, turn it back around. Reputation management through PR is also our specialty. If you get into a predicament with the press, our team can protect your reputation and ensure the damage is kept at a minimum.

Do you need an on-site spokesperson to speak to/with the press at an event or horse show? We can provide that service as well or media-train your team to properly answer any questions asked of them.


    • Public Relations Campaigns
    • Press Release Creation and distribution
    • Media List Development
    • Calendar Listings
    • Media Training


    • On-Site Media Coordination
    • Crisis-Management
    • Media Kits
    • News Coverage Monitoring and Tracking



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