3 Tips for Reaching out to Brands
1) Create a marketing packet
You should create a few slides highlighting your career highlights, current horses in your barn, professional goals, and your philosophy when working with brands. This can be done on google slides, PowerPoint, or Canva. This is a great way to have your professional portfolio in one compact deck that you can send to any brand you have an interest in working with. Take the time to invest in a great marketing packet now and it will pay dividends down the road.
2) Tidy up your social media
Before reaching out to any brands you would like to partner with, take the time to go through all of your social media accounts to ensure they are all strictly professional. Brands are sponsoring you as a professional athlete, so any content that insinuates unprofessional conducts (drinking, drugs, profanity) needs to be removed from your profiles. Also, make sure all of your profiles are “business” accounts. This way you receive helpful insight as to how much your content is being engaged with– which is very important data to show brands.
3) Highlight your marketing channels
When reaching out to a potential sponsor, know that the number one thing they are concerned about is how you are going to use your network to get their product in the hands of more people. For them, sponsoring you in a marketing strategy– the same as promoting ads on google is a marketing strategy. In your introduction email to them, tell them why you are a good investment. How exactly are you going to use your social media, face-to-face interactions, website, etc to promote their product? And how are you better positioned to promote their product than other athletes? If it is not an equine-specific product, tell them why it is a good idea to sponsor an elite equestrian.